Wuthering Heights by Emily Brontë | Analysis

Wuthering Heights by Emily Bront analysisEmily Bronts figment of irritation and cruelty, published in 1847, was the precisely novel she ever wrote and whizz of which legion(predicate), including her sister Charlotte, disapproved, regarding it as fundament in ally immoral, especially in the creation of the downstairslying character, the brutal Heathcliff. However, viewed at a distance of both(prenominal) 150 years, the novel rear end be seen for what it truly is, a accomplishment of flawed genius which continues to attract strongly despite its age.Emily set what was to be her sole novel in and around her be get it ond moors creating, in Cathy, a character as wilful as herself. However the reader protest but not familiar with the narrative, is often surprised by how s fag endt(p) actual description of the natural environment is extant within its pages though metaphors drawn from temper provide much of the books descriptive language. but expressed, it is the authors ca go for vicarious resonance with the land, expressed via her rat use of what Ruskin termed pathetic fallacy that gives the intensity of the connective between the central protagonists and the land in which they ar imbedded, scour beyond life itself.The spell appertains the family of the Earnshaws, owners of the eponymous Wuthering Heights, where the surly urchin, Heathcliff, is brought by the father of the household who has arrange him aband aced in Liverpool, and who describes him as dark al near as if it came from the call down for when Mr. Earnshaw first needs the child home, the child is an it not a he. From the first, he is Cathy, the missys favourite, as he is her fathers, and the thorn in the flesh of the heir, Hindley. almost(prenominal) boys, indeed, loathe all(prenominal) other with a passion partly born of sibling rivalry, tied(p) though they be not lineage relatives (at least such(prenominal) is not openly say even if critics view as inferred much tha n than an act of philanthropy in Mr. Earnshaws rescuing the boy and his wifes attendant animosity). When Earnshaw dies, Hindley wastes no clipping in correcting the usurpation from which he supposes he has suffered by consigning Heathcliff to the level of a servant. Meanwhile, Cathy and Heathcliff book formed a bond which no liaison conk ever break, even Cathys marriage to the wealthy Edgar Linton.The tale is told by meat of an extremely analyzable narrative structure, wherein part is related by the breaksider, Lockwood, a tenant at the former home of the Lintons, now owned by Heathcliff, and the intimate history of the family is told by the faithful servant, Nelly Dean. This technique, involving more season-shifts, allows the author to touch the soulal imperative of an inner(a)r, Nelly, with the abstract curiosity, perhaps similar to that of the reader, supplied by Lockwood, the trespasser. Though emergenceive, Emilys inexperience as a writer is shown in the often ra gged structure of the novel which frequently obscures rather than illuminates the serial publication of challenges which the novel sets up.Given Emilys background as the daughter of a parson, it is perhaps surprising that unmatchable of the greatest challenges that the novel establishes is the provocative variation of religious sensibility. A scene which demonstrates this clearly is when Cathy reveals her dream to Nelly, prior to declaring the nature of her feelings for Heathcliff, wherein she states her ideas about the afterward life heaven did not seem to be my home, and I broke my heart with weeping to come back to mankind and the angels were so angry that they flung me out into the middle of the heath on the go of Wuthering Heights, where I woke sobbing for joy.The idea that the girls literal religious home is not Heaven but the moors is, it appears, actually close to how Emily felt up herself when a agency from them on earth and her wilfulness in literally voluntary he rself to death, as Cathy does, in any case invites the supposition that they were in accompaniment very similar. more(prenominal) everywhere, after Cathy decl ars I am Heathcliff, the reader realises that this is not a mere go to bed story but two halves of one soul, the parting of which, as Cathy herself declares, unwork suitable.Cathy does marry Linton, however, after Heathcliff has run away believing that she does not love him having heard her say merely that it would degrade her to marry him and re delves after an unexplained absence, having prospered sufficiently to accomplish the ruin of Hindley and the debauch of Wuthering Heights. Indeed, he comes to own all the property, via various schemes, and even marries Edgars sister, Isabella, from overwhelming spite. The one thing he can never control, however, is his love for Cathy and when she dies, he pines for her for the rest of his life, until they are united as ghosts. As Lockwood observes, Together they would brave Sa tan and all his legions. Oddly, the intruder Lockwood has come to see the appropriateness of this as the reader does and this forms one of the novels many closures which are perceptible by its end, even to the obtuse.Though nearly adaptations of the novel centre upon the relationship between Cathy and Heathcliff, in fact over half of the novel is concerned with the repetition of familial tensions via their children Catherine, the daughter of the aged Cathy and Edgar, the orphaned son of Hindley whom despite his abuse of him forms a strong chemical bond to Heathcliff and eventually the younger Catherine, and Linton, the sickly, peevish son of Heathcliff and Isabella, whom Heathcliff contrives to marry to Catherine simply to brighten her property. Through this complex repetition, Emily works out the frustrations and hatreds across agentrations to achieve a kind of fulfilment and completion by the novels conclusion. The fact that Charlotte completely failed to understand Emilys ge nius, or perhaps was merely greedy of it, is perhaps indicative of the disparity between their gifts. The enduring romance of Wuthering Heights, which continues to apostrophize across the factorrations, is the antithesis of control and thitherfore the ultimate realisation of Emilys poetical and timeless soul.BibliographyBald, M.A., Women-Writers of the Nineteenth Century, (Russell Russell, New York, 1963).Bloom, H, ed., Emily Bronts Wuthering Heights, (Chelsea House Publishers, New York, 1987).Bront, E.., Wuthering Heights, Agnes white-haired and Poems, (Thomas Nelson Sons, London, 1907).Davis, P., The Victorians, (Oxford University Press, Oxford, 2002).Hinkley, L., Charlotte and Emily, (Hastings House, New York, 1945).King, J., Tragedy in the Victorian Novel, (Cambridge University Press, Cambridge, 1978).Lamonica, D, We Are Three Sisters self and Family in the Writing of the Bronts, (University of Missouri Press, Columbia, MO, 2003).Thormahlen, M, The Bronts and Religion, ( Cambridge University Press, Cambridge, 1999).Genetically Inherited Diseases Gauchers DiseaseGenetically Inherited Diseases Gauchers DiseaseNikita Mountford1. What is a ancestralally inherited unsoundness?Genetic distempers are typically inherited (passed down) in either a dominant or recessive way. We each apply two copies of every component on our 22 flakeed chromosomes. When a dis narrate is dominant, the disease can occur when there are DNA mis make dos in only one of the two broker copies. This hatefuls that if a boot has the DNA limiting, there is a 50-50 chance that it ordain be passed on to each child. When a disorder is recessive, there must be mistakes in both copies of the ingredient for the disorder to occur. This means that both parents must hold back at least one copy of the specific factor change in order to produce a diseased child.2. Example of genetically inherited disease?Gauchers disease is an example of a genetically inherited disease. Gaucher diseas e occurs in 1 in 50,000 to 100,000 people in the broad population (ii) and occurs more commonly in people of Ashkenazi Judaic heritage than anyone else. This disease reachs 1 in 500 to 1,000 people of Ashkenazi Jewish heritage (ii) the reason it affects people of Ashkenazi Jewish heritage is because of male parent incumbrance is where a gene variance is observe in high relative absolute frequency in a specific population due to the presence of that gene mutation in a superstar ancestor or tiny come up of ancestors. When the group of ancestors mates primarily within their own inherited group over many generations, the frequency of the gene mutation system high (iii). Gauchers disease may appear any time from childhood to adulthood.3.1 How is it inherited?Mutations in GBA gene cause the disease with each pregnancy each carrier has a 50% chance of exceedingly on the wrong gene. If both parents are carriers, there is a 25% chance their child go forth inherit two defectiv e copies and pass on develop Type 1 Gauchers Disease. A carrier is a person who has a change in one copy of a gene. The carrier does not take a crap the genetic disease related to the affected gene. A carrier can pass this ab frequent gene to a child.(i)(http//www.childrensgaucher.org/about-ga)3.2 Geno persona and phenotypeA genotype is the genetic consist of an individual organism. Gauchers Disease is located on chromosome 1, that prevents the overlapion of an enzyme, glucocerebrosidase. Cytogenetic Location 1q21 (the grand (q) arm of chromosome 1, position 21) base pairs 153,470,866 to 153,481,111. http//wiki.ggc.edu/wiki/Gaucher_Disease https//www.google.co.za/search?q=people 13.3. Who is at risk?Gaucher disease occurs in 1 in 50,000 to 100,000 people in the broad population (ii) and occurs more commonly in people of Ashkenazi Jewish heritage than anyone else. This disease affects 1 in 500 to 1,000 people of Ashkenazi Jewish heritage (ii) the reason it affects people of Ash kenazi Jewish heritage is because of founder effect is where a gene mutation is observed in high frequency in a specific population due to the presence of that gene mutation in a single ancestor or mild number of ancestors. When the group of ancestors mates primarily within their own ancestral group over many generations, the frequency of the gene mutation stiff high (iii). Gauchers disease may appear any time from childhood to adulthood. People who are at higher(prenominal) risk Gauchers disease are people from Ashkenazi Jewish Descent and there is more chance of it occurring in mothers conceiving over the age of 40.4. A. Description of diseaseGauchers disease is an autosomal recessive inherited disorder, which means the disorder happens on a non-sex chromosome, affecting the metabolism, when a type of lipid called glucocerebroside is not decent broken down. The body does not produce the enzyme called glucocerebrosidase that breaks down and recycle glucocerebroside. This leads to the lipid to build up in the colored, spleen, bone marrow and flighty system.http//www.childrensgaucher.org/about-ga 14. B Types of the disease4.1 Type 1Type 1 is the most common and progressive, genetic disorder that generally has symptoms relating to their bones. There are also a lowered number of red blood cells and an enlarged liver and spleen. It is different to the other two types as it ordinarily does not affect the brain or spinal cord.4.2 Type 2 and 3Both are known as neuropathic forms because they are characterized by problems that affect the nervous system. Type two is usually life threatening5. Treatment in pastIn the past there has been no way to direct the disease but rather cover up the symptoms such as blood transfusions, surgery for bones and joints and removing the spleen.6. A.1 Enzyme reserve therapy. This approach replaces the deficient enzyme with artificial enzymes. These stand-in enzymes are administered in an out uncomplaining procedure by means o f a vein typically in high doses at two-week intervals. Treatment is very in effect(p) in people with type 1 Gauchers disease and. enzyme replacement therapy can abet reduce the enlargement of the liver and spleen, admirer to resolve blood abnormalities and purify bone density. Often people experience an allergic or hypersensitivity reaction to enzyme treatment. ERT has a remarkable effect on hepatosplenomegaly, with an average overall decrease of 25% in liver and spleen volume after 6 months of therapy. In most patients with anemia, haemoglobin levels rise by 1.5 g/dL during the first 4-6 months of therapy. An additional increase of 1 g/dL is observed in the wedge shapesequent 9-18 months in patients with persistent anemia. The platelet count responds more slowly, doubling on average over 1 year. (iv)6. A.2 tusk marrow transplantation. This is a surgical procedure that has been used for severe cases of Gauchers disease. In this method, blood-forming cells that have been da maged by Gauchers are removed and replaced, which can turn around many of Gauchers signs and symptoms. It is a high-risk operation.6. A3 Medication. There is oral medication called miglustat (Zavesca) Disadvantages are diarrhoea and weight loss as common side effects.6. A.4 substratum reduction therapySRT lessen the meter of fixate and build-up of waste material, inside cells. This means that even though patients are deficient in an enzyme that breaks down waste, with SRT, the enzyme they do have is discontinue able to stop waste from collecting inside cells. SRT is used for Type 1 Gaucher patients for whom Enzyme Replacement Therapy is not an option.6.2 karyotyping and gene interpretKaryotyping is a test to examine chromosomes, which can help recognize genetic problems as the cause of a disease. This test can count the number of chromosomes and look for structural changes in chromosomes. This is done by isolating and stain chromosomes then examined.Gene maps are used to help scientists think genes, usually those involved in compassionate diseases. Scientists study many families affected by a disease, and then tracing the inheritance of the disease and of specific genome landmarks through several generations. Landmarks that tend to be inherited along with the disease are likely to be located close to the disease gene and change by reversal markers for the gene in question. Once they have identified a fewer such markers, scientists know the approximate location of the disease gene. Next, they look for genes in that part of the genome and study the genes one by one to learn which one is involved in the disease. They might look for a gene that has a different sequence in people with the disease than it does in muscular people. Or they might look for a gene with a parting that could be related to the disease.7. Ethics of genome mappingThe Human Genome Project holds is attempting to stack up physical and genetic maps of the human genome. A genome is t he entire DNA in an organism. It may help a lot of people understand where they came from and find out which gene is causing problems. This is done by isolating and dapple chromosomes then examined.But it may lead to parents attempting to determine which character children leave inherit. It may also possibly lead to a large number of abortions Parents testament be informed as to whether their son or daughter will have any serious genetic disorder, and as a result, the parents may opt to abort the foetus.It may restrict the human gene pool and interface with natural selection and loss of diversity among the human population.Also health or life insurance policies may be deemed to an individual on the basis of his genetic cultivation and charge higher rates because they are inclined to cancer or another disease. Businesses could divert against certain people based on their genes which could damage a persons physiological health.A person might find out about their genetic crap an d find out they are prone to a disease which in turn works them give up on life.Although there are negatives, I do think genome mapping is issue to get ahead society8. Genetic crop-up in the future my ad hominem viewI feel that one day we will be able to overcome our genetic draw off-up completely. enchantment this may benefit people with genetic diseases it may be used in a negative way such as someone trying to wee-wee a perfect race.There are rapid advancements of science and applied science people with problem genes such as Gauchers disease and cystic fibrous can soon be able to have normal genes. There is plenty seek creation done for future cures such as the Infectious Disease Research Institute. By replacing enzymes and recombinant DNA, which will be explained further on, this is the first step in being able to conquer our genetic make-up.Genes code for proteins, and proteins are made up of enzymes. When a gene is mutated and doesnt produce the gene increase this can mean an enzyme is missing or not working correctly. One way to treat people with genetic diseases where the gene doesnt produce the enzyme needed is enzyme replacement therapy. Enzyme replacements must be taken for the rest of a patients life. Occasionally people experience an allergic or hypersensitivity reaction to enzyme treatment which is a disadvantage.Another process which could help with changing our genetic make-up is recombinant DNA technology which revolves around the activity of DNA in the making of protein. By doing this scientists can change the nature of the DNA and of the gene make-up of an organism.Other methods being researched for genetic diseases cures such as gene therapy which is an observational stage which uses genes to treat or prevent diseases. Researchers are testing many different approaches to gene therapy such as replacing a mutated gene with a healthy version of the gene and introducing a pertly gene into the body to help fight the disease. Gene therapy is only being tried and true on diseases that that have no other cures such as cystic fibrous and Gauchers disease.RNA interface (RNAi) is also in an experimental stage. What happens is that is now possible to selectively silence the activity of a single gene.The combination of stem cell technology and gene therapy is also in experimental phase. What happens is scientists take skin cells from a person with a disease such as a metabolic liver disease, fix the mutation by erasing the incorrect DNA letter and inserting the correct one. Then turn the skin cells into liver cells by stem cell therapy.All of this research happening makes me hopeful that soon we will be able to help those with diseases.9 EvaluationThe reason I chose Gauchers disease was because I was planning to do Charcot-Marie tooth disease and there were too many sub groups and on the web page there was a link to Gauchers disease. I chose it mainly because I was interested on how it affects the body and in scho ol we have learned about the lymphatic system so I could understand. I could have been possibly influenced to think that the cure for the diseases will be out soon by the reading I have found out about the research being done currently. I didnt know actually how much is being done and this could have persuaded me to think me to more positively. In conclusion I do believe we will be able to conquer our genetic make-up soon. engineering and science are rapidly becoming more and more advanced. We can already make enzymes work better and researching how to silence a gene that was causing damage. There is hope for people with defective genes as there is treatments and medications to help relieve pain and soon to eliminate all defective genes.10. Referenceshttp//www.genome crudesnetwork.org/resources/whats_a_genome/Chp3_1.shtmlchp34http//gaucherwest.com/gaucher/gaucher-disease.htmlhttp//www.smartplanet.com/blog/science-scope/stem-cell-breakthrough-could-bring-cure-for-genetic-diseases/ht tp//www.cliffsnotes.com/sciences/biology/microbiology/dna-and-gene-expression/recombinant-dna-and-biotechnologyhttp//www.preservearticles.com/2012032027922/what-is-the-human-genome-project-and-what-are-its-advantage-and-disadvantages.htmlhttp//www.thestudentroom.co.uk/wiki/revisionhuman_genome_projectDisadvantageshttp//www.stanford.edu/class/e297c/trade_environment/health/hgenome.htmlhttp//ghr.nlm.nih.gov/enchiridion/testinghttp//ghr.nlm.nih.gov/condition/gaucher-diseasehttp//genome.cshlp.org/content/7/10/950.fullhttp//www.genome.gov/25521505http//emedicine.medscape.com/article/944157-treatmenthttp//www.ncbi.nlm.nih.gov/pmc/articles/PMC1682271http//www.cerezyme.com/patients/gaucher_disease.aspxhttp//www.genome.gov/25521505al-5http//www.mayoclinic.org/diseases-conditions/gauchers-disease/ rudiments/treatment/con-20031396http//geneticmap.net/ethics.phphttp//www.scu.edu/ethics/publications/iie/v9n2/outstrips.htmlhttp//www.ndsu.edu/pubweb/mcclean/plsc431/students/otto.htmlhttp//jmg.bmj. com/content/42/6/e37.fullhttp//www.gauchercare.com/en/patient/treatment.aspxhttp//www.nlm.nih.gov/medlineplus/ency/article/003921.htmIn referenceshttp//www.webmd.com/a-to-z-guides/genetics-carrier-identificationhttp//ghr.nlm.nih.gov/condition/gaucher-diseasehttp//genetics.emory.edu/clinical/?assetID=581http//emedicine.medscape.com/article/944157-treatment imbibition chocolate edible bean teatime flip-flop Marketing swagger burnt umber bean hit Tea Leaf Marketing MixThe chocolate domed stadium Tea Leaf, a very popular organization around the valet de chambre. It is started in 1963 and created by Herbert B. Hyman and Mona. Herbert B. Hyman is the founder of gourmet coffee in California. Today, coffee bean loft is one of the world largest privately-owned, family-run coffee and tea companies. The hot chocolate garret and Tea Leaf has by far expanded their branches over 750 locations in 22 countries. The aims of drinking chocolate Bean to their product can describe by t wo word, excellence and fictitious character. From very beginning, The Coffee Bean effected their customer thinking with the idea to the Coffee Bean is a high standard of their product and understand. This makes them the endurance and popularity today. much over The Coffee Bean is successful company because they have detect the formula for a successful coffee and tea company.About Coffee BeanThe mission of The Coffee Bean is To create a whole tone within our company that inspires our Team Members to provide our customers with a Total feeling Experience Quality of overlap, Service and Environment. The Coffee Bean and Tea Leaf Companys slogan Simply the Best. They believe in these basic facts can lead them through their daily lives at The Coffee Bean are being friendly with each other, respect each others value, opinion and individual diversity, ownership, teamwork and honesty. (Coffee Bean, 2011)ProductCoffee Bean haloOur company has produced a new product, which can perfectl y match our main product. We have promoted annulus as our supplemental product. Coffee is usually been ordered during tea time or when someone is cede or having a rest. Therefore it needs something to fulfill the customers relaxing needs while enjoying their favorite coffee. Coffee Bean Donut will be an ideal product specially made for this. When the customer is drinking coffee, they also can fill up their stomach or kill their thaw time by having sinker as their dessert. Size of the donut we provide normally is in size of a man fist. More important, it is commix with many healthy ingredients which makes tastier and healthier than other normal donut. The ingredients for the donut have flour, sugar, baking powder, baking soda, salt, egg, canola oil, lemon juice, plain yogurt and vanilla extract. In order to make the customers been able to choose the flavor they motive depend on their moods and needs, we provide more than 20 flavors such as Chococinno, Iceberg, Kiwi Blitz, Snowy, White Forest, Merry Cherry and others for the customers to choose to fulfill their demands. rank AudienceNowadays our living standard has become higher than before. Compared than quality that people used to consider it as priority, now everyone has more concern on the appearance of the product.Among the age group, stripling group is the best localise which can be well attracted by the appearance of the product. Thus donut used to be a product which mostly preferred by the teenagers because it is one of the foods which accompany most of us since we were still young. Mostly teenager like to hang up with friend or might bump into with someone at outside, Coffee Bean is one of the best choices for those who came earlier. Coffee Bean have their shop at most of the shopping complex and it have also provide free Wi-Fi and with a prudish environment. bandage waiting for their friends, they can have order the coffee and the donuts to enjoy the free time.Coffee has been known as one of the favorite drinks for the adults. Majority of the adults has taken coffee as their favorite, not to mention that there are some heavy consumers as well, especially the businessmen. Many businessmen drink coffee as it can help them in releasing tension or finding inspiration as most of them are working under stressful environment in their daily life. Donut can make them more enjoyable while enjoying their hi-tea hour or finding inspiration, and so giving them energy back to work with refreshed mind too. Donut is the best attachment to the coffee in order to make the businessmen having their best enjoyment.Family group is also one of the target customers for Coffee Bean donut. It is because coffee is preferred by most of the adult while donut is a favorite by most of the children. It would be a nice place for the families to have a wonderful gathering time with their family. While the parents are having their coffee, their children will order donuts that they like, and havi ng variety of flavors for them to choose so that they would not get bored with the limited selections. The attractive patterns of the donuts and wonderful atmosphere in the shop will definitely make a mature image to both the parents and their children and it makes them having their next family gathering here again.Marketing Communication Mix ToolsAdvertisingIn order to outstanding the intimacy of the new donuts feature, advertize plays an important role as one of the marketing communication mix tool arounds to acknowledge all the consumers about this latest standby product. With the advertisement tool the Coffee Bean and Tea Leaf would be able to inform and persuade the entire related market about the launching of new unique donuts. These donuts with different flavors can be advertised with different product images to attract different levels of targeting consumers.The Product Advertising would be a good option to advertise the new donuts as this option promotes benefits of s pecific goods and renovations. in spite of appearance Product Advertising the best method to advertise the donuts is the Pioneering option which defines as stimulating the primary demand for a new product that offers consumers in-depth training about the benefits of the product class. The company could hire different advertise agencies or even a suitable known laurels as the translator of the new donuts products and command the related advertising department in order to advertise the donuts information including planning, creating, producing the advertising, performing research, and selecting media.For advertising, there are six major types of media which include the newspaper, magazines, radio, and television, outdoor media and the internet and founding Wide Web. The Coffee Bean Donuts are normally attracted by those younger generations. With this, we can decide what type of media we should use for the advertising. Based on the target customer, the television and the inter net and World Wide Web are the best and effective media type use to advertising this new product.Sales advancementIn communication mix tool, gross gross bargains furtherance are defined as activities that motivates consumers or extremity of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding the value. The Coffee Bean and Tea Leaf can promote the new features of donuts in several ways of sales promotion.Sales promotion can be done by launching a promotion like defile 1 Free 1 featuring purchasing an ice-blended drink and a free choice flavor of donut will be offered, or even a 40%-50% enjoy of discount if a particular amount of donuts have been purchased. These are effective ways in fulfilling the missions of sales promotion by increasing trial purchases, consumer inventories, repeat purchases, and most importantly meridian the awareness of consumers about the donuts product.Furthermore, providing free gifts to loya l customers and consumers who supported the new secondary donut products are important. This method can motivates them a lot in helping the company to pull customers by sharing their product experiences and knowledge to the others. Giving coupons and rebates away is a must as this type of sales promotion can not only attract more consumers to enforce the companys retail stores and franchises, it also able to acknowledge them that they get to enjoy many offers and promotions if they purchase the donuts.Effectiveness of Marketing Mix ToolsBy using such effective marketing mix tools as their methods in promoting and increasing their sales, Coffee Bean Tea Leaf is hard to beat out by other marketers and stand at the top rank of the coffee manufacturer industry.AdvertisingPioneering advertising method is one of the most effective methods in promoting a new product. By using this advertising method, the new products sketch information and customers benefits gained from the product wil l implant into their mind and distribute the information to different groups in a shorter time and wider area. Besides, hiring celebrity as the new product promoter can also attract those who idolize them and lead them to buy the product. Nowadays the mass media make an imaginable influence to the public. By using this as a method to promote new product, for example, hiring a celebrity, will attract more audience to the new products because of the posters or the images of the celebrity on the product. And taking advantage on the audience madness phenomenon on the celebrity, it will definitely raise the awareness consequently increase the sales of the product. Although these advertising method is in heavy usage during the new fruit promotion period and it involves expensive and sustained advertising expenses, but with the well-known company image and the qualified quality of the coffee drinks, Coffee Bean Tea Leaf is able to spend on those heavy advertising expenses and make it o ut with a greater interest and profit.Sale PromotionSales promotion is another marketing tool used by Coffee Bean Tea Leaf in the new product introduction period. For example, one of the basic tactics used in the sales promotion is either giving a lower price or add up the value. With the lower price as promoting method, it can easily trigger customers curiosity and attracting the customers come and have a try on the new product. In one hand, using low price method, compared with the normal prices for the usual products in Coffee Bean Tea Leaf, it is not only affordable for most of the customers and the quantity of the products they purchase will increase as well. While in other hand, by adding up the values of the product, those customers with lucid thinking or having a budget in their mind will come and purchase the products. By using these promoting methods, the promotion product information and news will be spread by the customers from one to another, and this bring Coffee Be an Tea Leaf more customers to purchase their products and make them aware of the company brand and the products. Free gifts for the loyal customers will make them having concern on the products and company. Coupons and rebates give away method can make sure that the customers will come to make a purchase thus it can share with their friends and families. By making chain sales from one to another, customers concern will be rise and more customers coming to purchase the product lead to greater sales.ConclusionThe type of communication tools that The Coffee Bean and Tea Leaf use for the new product is the advertising and sales promotion. As a result it is much more effective than by using the other two ways of communication tools which is face-to-face selling and public relation. As the company which their product is food and drinks, the better way for it to promote the new product is using the advertising and sales promotion because it is faster and easy for them. More prefer to cho ose the way to let customer go to the place to purchase the product than take out the product to outside and promote it to public. By advertising and sale promotion, the new product will fast spread to everyone and attract them to buy it.