Peapod: Online Grocery Shopping

Pea Pod Behaviors and Comparison What behaviors argon have-to doe with in online market obtain? How does online market obtain comparing with traditional shop in terms of behavioral effort? The behaviors involved in online grocery shopping are have intercourseledge contact, funds access, and transaction. The in abidanceation contact occurs when consumers come into contact with information, either intentionally or accidentally, some products, interjects, or brands (J. capital of Minnesota Peter, 2010, p. 95) Funds access or money is the primary medium of consumer exchange. The consumer must access this medium in one form or another before an exchange can occur (J. capital of Minnesota Peter, 2010, p. 198) I do not believe that the store contact or the product contact is applicable here since the purchases are being make online and not in a brick and mortar store which would leave the customer to see, touch, and feel the items they wish to purchase. The behavioral efforts found in an online grocery shopping can be described as in an emergency boldness only.Online shopping is used when the customer does not have enough period to get into the supermarket to shop. Yet the achiever of Pea Pod relies on these types of customers for the success of their continued business. The behaviors of traditional shopping are information contact, funds access, store contact, product contact, and transaction. What both the online and traditional shopper has in common are the spending and disposition, and the communication. Consumers What types of consumers are likely to value online grocery shopping from Peapod?The type of consumers that are likely to value online grocery shopping from Peapod are the busy consumers, women, previous(a) people, people with let out cars (if the stores are not walking distance) and the dual-income families (that) are strapped for time (J. capital of Minnesota Peter, 2010, p. 209) to name a few. These customers whitethorn feel as if th ey have no time to get into a brick and mortar store. Their careers and quick paced life may make it inconvenient to sell time from their day to get this task of grocery shopping do.Yet, with Peapod, they can orderliness whatever they pauperization online and they know that it will get delivered at their specified time. They did not have to pull to a store, park their car, walk into the store, find a cart or a basket, walk the aisles to pick their products, get on line to pay, target the items on the belt, pay for their items, bag their items, walk back to the car, load the car, taunt home, unload the car, and put their groceries away. Peapod saves them all of the steps except for going online and weft the items, paying, and putting the items away once delivered.Opinion and Comparison Overall, what do you think more or less the idea of online grocery shopping? How does it compare with simply eating in restaurants and avoiding grocery shopping and cooking altogether? I wi ll respond this question from a personal standpoint and not from data or information found in the specified reading. The idea of online shopping unquestionably intrigues me notwithstanding I cannot find myself doing it. I can understand the indispensableness for this type of service based on the convenience but it is not for me.As a 46 year old career woman who is real rarely home, because of my required travels, I am the perfect customer for an online shopping program. Peapod is created and geared towards making my shopping experience easy and effortless but my better judgment goes against it. I am of the old fashioned feeling that I need to see, touch, smell, and feel everything I purchase. I cannot find myself spareing psyche else to pick the same pack of steak I would. How would the person picking my order know which stalk of broccoli I would pick had I done it myself?Although, I am usually limited for time, a trip to the grocery store, for me, is a fun and relaxing way to get the items I need to prepare the meals while I am at home. Interestingly enough, my grocery store of preference is Stop nShop which is the owner of Peapod. (J. Paul Peter, 2010, p. 209) Stop nShop has a system in their stores to allow the customer on the run to save a few steps and helps them get out the door quicker. They have skipning guns at the entering of the store that a customer can use to scan their items and allow them to then put them directly into their shopping bag.Once all the shopping is done, you fill the scanner to a register where the items you have scanned will download onto a screen which then allows you to pay for your purchase. It saves the time by not having to take all of your items out, put them on the belt, wait for a cashier to scan and charge the items, and then put them into bags. I have found this serve well to be wonderful and time saving for me. While, as I mentioned above, I am not a fan of online shopping and when compared to eating out it is safe to say that buying nline will be cost effective as compared to a restaurant. Eating out all of the time quite of buying groceries and cooking at home will become very expensive. Also, the time spent getting to the restaurant, placing the order, waiting for the preparation, eating (if you are staying in), paying the bill, then getting back home will be a much longer process in time as compared to shopping and cooking at home. References J. Paul Peter, J. C. (2010). Consumer Behavior & Marketing Strategy (9th variation ed. ). New York, NY McGraw-Hill Irwin.