The Commercialization of Extreme Sports (X Sports) Essay -- X Sports

The Commercialization of primitive Sports (X Sports)ABSTRACTFor years, extreme sports had little to nothing in common with apiece other except for high risk, and an appeal to women and men from the progresss of 12 to 34. pleasure Sports Programming Network (ESPN), realizing this age group was a prime exhibit audience, brought together several extreme sports and created yet another commercialised riotous spectacle. Since 1995, this television network has produced the Summer X Games. After these summer productions turn up to be successful television and live spectator events, ESPN expanded into the wintertime extreme sports. The winter X Games have been produced since 1997. This paper, which commences with the rise of extreme sports, is an historical and sociological analysis of the creation and growth of the ESPN X Games. While these commercialized adventure and extreme sporting events have had some obvious increment pains, some(prenominal) the Summer and Winter X Games have grown into events which p.a. attract thousands of spectators and viewers while offering fame and a few dollars to their participants. psychiatric hospitalOne need only take a quick gaze at the daily news to discover that society in customary is still in a state of constant change (Leonard, 1993). In the United States, this is especially true as the baby boomers begin to age and the new times comes of age. In particular, social scientists define the emerging generation of youth, which has been labeled the X Generation, as extremists who at times defy both logic and protocol (Terrazas, 1998). Popular culture is a reflection of these attitudes, from the medicinal drug of Marilyn Manson to the newly released video, Theres Something about Mary. Furthermore, this new gener... ...ents. (1996). On-line. Available http//espn.go.com/editors/xgames/960925winterx.htmlWinter X Games facts. (1998). On-line. Available http//espn.go.com/xgames/winterx98/facts.htmlX Games fact sheet. (1996). O n-line. Available http//espn.go.com/editors/xgames/fact.htmlX Games miserable to San Diego. (1997). On-line. Available http//espn.go.com/editors/xgames/0710sd.htmlX Games TV schedule. (1996). On-line. Available http//espn.go.com/editors/xgames/0429pr2.htmlYoungblut, S. (Ed.). (1998). Way inside ESPNs X Games. New York Hyperion.Zipp, J. F. (1997). Spring Training. In Noll, R. G. & Zimbalist, A. (Eds.), Sports, jobs & taxes (pp. 427-451). Washington Brookings Institution.NOTES1This quotation, and others like it, is from Internet weave pages. These sources do not contain page numbers, as none push through on the site.