Strategic Management and Marketing Essay Example | Topics and Well Written Essays - 1500 words

Strategic Management and Marketing - demonstrate Examplee practices of competitors and the financial potentials of the customers the wise use of resources also helped to the limitation of the firms expenses and the join on of its profits a practice used especi wholey for the period from 2008 onwards. The critical assessment of the firms policies led to the conclusion that in the near future the update of existing organizational strategies would be involve in tack for the firm to keep its competitiveness at high levels innovation in all organizational activities and change of current firms culture would be necessarily included in such a project.The expansion of financial crisis during the last two years led to the limitation of activities of firms in operation(p) in various industrial sectors cruise and vacations industry has been an industrial sector strongly affected by the world recession under the continuous decrease of their income people at all levels of society had to f all over all their expenses the limitation of funds spent on cruises and vacations has been an expected outcome of the current recession. However, it seems that the business milieu has been traditionally hostile towards the firms that operate in the specific sector this view is clearly stated by Morris (1990, p. 317) at a next level, the strategies of the firms that operate in this sector have been often characterized as ineffective, incorrectly designed and developed or not appropriately supervised (Bloor & Sampson 2009, p. 711) under these terms, the use of McKinneys seven S factors of Structure, Strategy, System, Staff, Skill, Style (leadership), and Shared Values (Lee et al. 2001, p. 49) is often proposed as a successful method in order to develop effective organizational plans however, other issues, like a firms environment, its competitors and the use of its resources would be also thoroughly examined before focusing on the design and the establishment of strategic business policies. funfair Corporation & Plc